Brands and Logos General Discussion

Developing the brands and logos in the game world

Re: Brands and Logos General Discussion

Unread postby Rigger » Mon Mar 20, 2017 12:08 am

Still chipping away at my list here.

Both electronic entertainment stores, I was thinking that Sound Stadium is a chain (like Best Buy) while Andy's TV is a mom and pop store.
SoundStadium.png

AndysTV.png

And then I did a few occult-type stores. Modern Relics and Human Alchemy are supply stores for magic-wielding superheroes.
ModernRelics.png

HumanAlchemy4.png

Grant's Magic is more of a stage magic shop. Grant, who cheerfully runs the store, is possibly the best sleight-of-hand magician alive. Everyone seems to think so, anyway. The truth is that he's not a very good magician. He is, however, a brilliant illusionist, and he uses his gift to somehow mentally manipulate his audience into believing that what they see is real.

Grant is a good friend to have. Or at least you think so.
GrantsMagic.png
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Re: Brands and Logos General Discussion

Unread postby Rigger » Thu Mar 23, 2017 1:20 am

These came from wondering where superheroes and villains get their supplies, since not everyone is Bruce Wayne.

The Soldier of Fortune types have it easy. Every town has at least one Army Surplus store.
ArmyNavySurplus.jpg

Scientists and Mad Doctors have it easy too.
FranklinChemistry.jpg

FranklinChemistry2.png

Fire Manipulators have it harder. Where do they get fire proof costumes? Fire proof shoes? Wallets? Cosmetics?
FlameLocker.png

This last one was a bit more esoteric. Would a spy gadget store necessarily want to bring attention to itself? Instead of a storefront with a big sign, would they instead have a signal on an alley door, only recognizable to people who know what to look for?
SpyStore.png
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Re: Brands and Logos General Discussion

Unread postby Golden Girl » Thu Mar 23, 2017 1:35 pm

These are all great - I especially like the magic themed ones.
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Re: Brands and Logos General Discussion

Unread postby plinkyplonk » Mon Mar 27, 2017 8:44 am

I love the iconic artwork in this thread, I can see it fitting in a game of this nature.

It is all very nice but, what about something aged. Something from the pre Matisse era that isn't as pictorially perfect. An old shop sign like - Chuck's Sandwiches - painted roughly on plain wood.

An old and broken neon sign for an electrical supplier, maybe even flickering.

A sign that just says - GROCERIES - at a corner shop.

Otherwise it may all be as clinical (on the surface) as Nova Praetoria.
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Re: Brands and Logos General Discussion

Unread postby Rigger » Wed Mar 29, 2017 6:31 am

plinkyplonk wrote:I love the iconic artwork in this thread, I can see it fitting in a game of this nature.

Thank you!

plinkyplonk wrote: ... what about something aged. Something from the pre Matisse era that isn't as pictorially perfect. An old shop sign like - Chuck's Sandwiches - painted roughly on plain wood.

This brings up a couple of points.

First: Brand names and logos have been around since antiquity, but trademarks are a relatively recent phenomenon. For most of history, logos were almost always the name of the product or company displayed in an eye-catching typeface. (Think of the old, cursive Coca-Cola logo.) I've been focusing mostly on trademarks, but lately I've been thinking of abandoning them to focus on brand name type logos for a while.

None of this is to say that I won't try making your sandwich shop logo, but I am saying that I have few pre-20th-century references to go by, and it also brings us to point two, which is...

Second: I can't draw. I can assemble images out of shapes in Photoshop, and I can kind of mimic how light behaves with filters and shading, but when it comes to putting pen to paper, I'm absolutely hopeless. Making a sign that looks hand-painted won't be easy for me, especially since I don't have the proper Photoshop brushes. But I'll try.

plinkyplonk wrote:An old and broken neon sign for an electrical supplier, maybe even flickering.

This is out of my realm for now. I can design a neon sign, and I can animate a 2D image that gets the idea across, but I don't have the skills to model it in 3D. I don't even have the software. I'm pretty certain that creating a flickering effect is borderline trivial, though. And don't worry. Basically everyone here agrees with you that having flickering neon signs in-game would be completely awesome.

plinkyplonk wrote:A sign that just says - GROCERIES - at a corner shop.

On it!

plinkyplonk wrote:Otherwise it may all be as clinical (on the surface) as Nova Praetoria.

This is a really good point. For a while, I submitted some design ideas that looked aged and banged up, for the old, bad, or abandoned parts of the city. But after a while I realized that "aging" (fading, chipping, cracking, smudging, etc.) an image was really easy, and could be done on an as-needed basis when the time came for it. Also, pre-aging an image means that the effect is "locked in", and can't be changed later on. So since then, I've just worked on the logos, and I'll distress them later when I'm turning in final images.

PS: Is that the Red Rose of Lancaster?
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Re: Brands and Logos General Discussion

Unread postby plinkyplonk » Fri Mar 31, 2017 6:09 am

Rigger wrote:
PS: Is that the Red Rose of Lancaster?


Yes it is

10 out of 10 :D


Thanks for the response, I never doubted you had it all in hand.
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Re: Brands and Logos General Discussion

Unread postby Rigger » Wed Apr 12, 2017 5:25 am

plinkyplonk wrote:Thanks for the response, I never doubted you had it all in hand.

Okay, here's what I've got. Let me know if it's anywhere near what you intended.

Chuck's Sandwiches. This is the closest I could approximate a late 19th Century, hand-painted wooden sign without going full-tilt fingerpainting.
ChuckSandwiches.jpg

And here's an aged version:
ChuckSandwiches2.jpg

Kilbe is an electrical supply store. One sign for the nicer parts of town:
KilbeElectrical.jpg

One for the not-so-nice parts:
KilbeElectrical2.jpg

And here's how the neglected sign might look at night. (You might have to click on the image to see the animated version. Let me know if it doesn't work for you.)
KilbeElectrical.gif
KilbeElectrical.gif (258.41 KiB) Viewed 310 times
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Re: Brands and Logos General Discussion

Unread postby Blaze Rocker » Wed Apr 12, 2017 7:57 pm

Nice :)
You're really gonna want that cowbell. :P
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Re: Brands and Logos General Discussion

Unread postby plinkyplonk » Wed Apr 12, 2017 9:10 pm

Not what I had in mind but the aged version reminds me of a haberdashers, specialist shop, been there ages, off the main street. Brendas' Buttons e.g. lol
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Re: Brands and Logos General Discussion

Unread postby plinkyplonk » Wed Apr 12, 2017 9:12 pm

The Kilbe rusty sign in the middle looks brilliant.

Nice effect on the lower sign, if 1 or 2 lights on the other rows were flickering would look spot on.
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